Purpose: to have one link that can be shared anywhere and everywhere to engage a broader audience¹ in the value created by CATS, in a way that addresses both urgent and deeper modes of reading.

Products:

• One link (including possible redirects for brand-coherent sharing e.g. prisma.events/cats redirects to wada.org/cats)
• One functional component that can be embedded in multiple react-compatible apps (docs, CATS hackathon page, partner websites etc.), desktop and mobile compatible
• One seamless communication that serves as the entry-point to engage audience members in a self-guide exploration of the rest of the system complexity

Process:

• Collecting information that needs communicating: tally form, sent to organising partners who are in touch with different audience member perspectives and communication needs
• Designing

Footnotes

1. Of multiple stakeholder types: clients and partners, other event participants, other hub-networks, and other networks of systems-change practice/ impact ↩